Entrepreneurship, Management, and Marketing

Faculty

Franz T. Lohrke, Chair, Professor of Management,
Brock Family Chair in Entrepreneurship
Archie Lockamy III, Professor of Operations Management,
Margaret Gage Bush Professor of Business
David L. Loudon, Professor of Marketing
Robert W. Service, Professor of Management
Darin W. White, Professor of Marketing
Charles M. Carson IV, Associate Professor of Management
Betsy B. Holloway, Associate Professor of Marketing,
Dwight Moody Beeson Chair in Business
Barbara H. Cartledge, Assistant Professor of Business
Larron C. Harper, Assistant Professor of Business

Undergraduate Programs and Requirements

Majors

Entrepreneurship Major, B.S.B.A.
Entrepreneurship Major, B.S.B.A. with a Social Entrepreneurship Concentration
Management Major, B.S.B.A.
Management Major, B.S.B.A. with a Social Entrepreneurship Concentration
Marketing Major, B.S.B.A.
Marketing Major, B.S.B.A. with a Social Entrepreneurship Concentration

Minors

General Business Minor**
Marketing Minor*
Social Entrepreneurship and Non-Profit Management Minor*

The Department of Entrepreneurship, Management, and Marketing offers majors in entrepreneurship, management, and marketing, each leading to a bachelor of science in business administration (B.S.B.A.) degree. In addition, students can earn a concentration in social entrepreneurship.

Minors in general business, marketing, as well as social entrepreneurship and non-profit management are also available. However, none of the minors are available for School of Business majors.

Student Objectives

B.S.B.A. in Entrepreneurship: Graduates will be prepared to start or find employment in new, family, or small ventures as well as large, innovative firms. Students will be equipped with both specific skills and broad general knowledge of factors impacting the success of these businesses.

B.S.B.A. in Management: Graduates will be prepared in general knowledge of core functional areas of business, equipped for immediate entry-level positions in functional areas and industries of choice, and trained for the potential longterm goal of higher level management positions.

B.S.B.A. in Marketing: Graduates will be prepared to explore opportunities in advertising, sales, market research, retailing, product management, and public relations. The program focuses on marketing for products and services, occurring in for-profit as well as not-for-profit organizations.

Programs

Major

Minor

Courses

Entrepreneurship

Management

Marketing