Microsoft Excel®

You will need Microsoft Excel® or compatible software like Open Office to read XLS, XLT, XLSX or XLTX files.

Microsoft Power Point®

You will need Microsoft Power Point® or compatible software like Open Office to read POT, POTX, PPS, PPSX, PPT or PPTX files.

Microsoft Word®

You will need Microsoft Word® or compatible software like Open Office to read DOC, DOT, DOCX or DOTX files.

Adobe Portable Document Format

You will need Adobe Acrobat Reader® or compatible software like SumatraPDF to read PDF files.

Samford University

2012-2013 Samford University Catalog

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May 07, 2024

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2012-2013 Samford University Catalog [ARCHIVED CATALOG]

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JMC 412 - Advertising/IMC Practicum

(4)

Practical application in researching, planning, writing, scheduling, budgeting, and evaluating the creative campaign in a blend of form and function. Includes media selection, copy and layout, audio and video taping, story boards, and preparation of detailed budgets. Prereq: JMC 411 . Offered: Spring.

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