2012-2013 Samford University Catalog 
    
    Sep 25, 2022  
2012-2013 Samford University Catalog [ARCHIVED CATALOG]

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MPMK 300 - Survey of Marketing

(3)
Introduction to the concepts of marketing management with emphasis on a balance between theory and practice. Individual topics include demand analysis, marketing research, distribution channels, product policy, and marketing strategy. Prereqs: MPAC 200  and MPEC 200 .



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