This program will equip students with the foundational marketing knowledge and skills needed to explore opportunities in advertising, sales, market research, retailing, product management, and public relations. The program focuses on marketing for products and services, occurring in for-profit as well as not-for-profit organizations. It is suitable for students enrolled in non-business degree programs at Samford University, who want to include marketing knowledge in their skill set as they pursue their careers in either non-business or business settings. The minor is not available to School of Business majors. To be admitted into the marketing minor, students must have a 2.50 GPA. Once in the minor, students must maintain a 2.00 GPA.
