MARK 418 - Professional Selling (3)

Examination of one of the most important aspects of an organization’s marketing effort: the professional selling process. Students will learn how to be a successful salesperson. Time will be spent on understanding and demonstrating the professional selling process as well as communication skills essential for success today. Ethical issues in today’s business and cultural environment and an understanding of the steps to begin a sales career will also be discussed. Prereq: MARK 311. Offered: Fall.