2021-2022 Samford University Undergraduate Catalog 
    
    May 27, 2022  
2021-2022 Samford University Undergraduate Catalog
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MARK 405 - Social Media Marketing (3)


On-line commerce, social media, and mobile technologies all have had profound impacts on business. This course examines how entrepreneurs or marketing professionals can employ these tools to launch or grow their businesses. Important topics will include concepts and theories related to e-commerce, search engine optimization, and growing a brand through social media. Prereq: MARK 311 . Offered: Summer, on rotation.



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