2021-2022 Samford University Undergraduate Catalog 
    
    May 20, 2022  
2021-2022 Samford University Undergraduate Catalog
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MARK 311 - Principles of Marketing (3)


Study of business activities planned and implemented to facilitate the exchange of goods and services in a contemporary marketing environment. Examines the product, price, promotion, and channel decisions faced by domestic and international business firms. Prereqs: ACCT 211 , BUSA 100 , DATA 201 , and ECON 201 . Offered: Fall, Spring, and Summer.



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