2021-2022 Samford University Undergraduate Catalog 
    
    May 20, 2022  
2021-2022 Samford University Undergraduate Catalog
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MARK 431 - Advanced Theory and Practice in Sports Marketing (3)


In-depth study of advanced marketing issues pertaining to sports products and services. Includes the affinity transfer model, the antecedents and consequences of fan identification, development of long-term customer relationships, sports retailing, sports cape management, social media in sports, effective sponsor-linked marketing, and financial analysis. The course integrates relationship marketing, statistics, and informational technology. Learning tools include case study, role playing, and interaction with executives in professional sports. Prereqs: MARK 301  and MARK 311 , and admission into the sports marketing concentration. Offered: Spring.



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