2021-2022 Samford University Undergraduate Catalog 
    
    Nov 29, 2022  
2021-2022 Samford University Undergraduate Catalog [ARCHIVED CATALOG]

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MARK 419 - Services Marketing (3)


In-depth exploration of services marketing. Highlights distinctions and identifies unique problems in marketing intangible products and services, and explores strategies and other measures designed to increase effectiveness. Services marketing poses special challenges for managers due to the differences between goods and services, and service organizations require a distinct approach to marketing strategy. Prereq: MARK 311 . Offered: Fall.



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