2021-2022 Samford University Undergraduate Catalog 
    
    Mar 29, 2024  
2021-2022 Samford University Undergraduate Catalog [ARCHIVED CATALOG]

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MARK 417 - Topics in Marketing (3)


Study of specific marketing topics of current interest, providing additional depth of knowledge in such areas as consumer behavior, marketing communication, marketing research, services marketing, retail management, sports marketing, and sales force management. May be repeated for a maximum of 12 credits. Prereq: MARK 311 . Offered: On rotation.



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