Marketing Minor

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This program will equip students with the foundational marketing knowledge and skills needed to explore opportunities in advertising, sales, market research, retailing, product management, and public relations. The program focuses on marketing for products and services, occurring in for-profit as well as not-for-profit organizations. It is suitable for students enrolled in non-business degree programs at Samford University, who want to include marketing knowledge in their skill set as they pursue their careers in either non-business or business settings. The minor is not available to School of Business majors. To be admitted into the marketing minor, students must have a 2.50 GPA. Once in the minor, students must maintain a 2.00 GPA.

Required Courses

Group I: 3-7 Credits

(must be completed before starting Group II)

Group II: 3 Credits

(must be completed before starting Group III)***

MARK 311 - Marketing Management (3)

Group III: 12 Credits

(should be taken after Group II) (select four from the following)

Total Required Credits: 18-22

* Students must have a 2.50 cumulative GPA at Samford University to be admitted to the minor and must maintain a 2.00 GPA in the marketing minor.

** Depending on the student’s major, this course may also be used to satisfy a general education social science requirement.

*** Topics in Marketing can be taken more than once as long as the topics differ.

NOTE: The marketing minor is not available for School of Business majors.