2022-2023 Samford University Undergraduate Catalog 
    Sep 29, 2022  
2022-2023 Samford University Undergraduate Catalog

Sports Marketing Concentration (any Business major)

This program equips students with the skills necessary for career opportunities in the global sports marketplace. Students majoring in accounting, economics (BSBA only), entrepreneurship, finance, management, or marketing can add this concentration to their program, which prepares them for opportunities in team marketing, sponsor relations/activation, ticket sales, event marketing, sports retailing, and league operations. The concentration presents a rigorous curriculum in such areas as sponsorship, international sports marketing, advertising, social media, and analytics while paying close attention to industry trends. Students will be prepared for admission into top MBA/Sports Business programs in AACSB business schools or gain employment in the sports industry.

Sports Marketing Concentration: 12 Credits

Group I: 3 Credits

(must be completed before starting Group II)

Total Required Credits: 12

NOTE: All 12 credits must be taken at Samford.