2025-2026 Samford University Undergraduate Catalog
Entrepreneurship, Management, & Marketing (Undergraduate)
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 Return to: Brock School of Business
Go to Programs and Course Listings
Faculty
Matthew J. Mazzei, Chair, Associate Professor
Charles M. Carson IV, Professor
C. Clifton Eason, Professor
Betsy B. Holloway, Professor
Darin W. White, Professor
Reginald J. Harris, Associate Professor
Nathan Kirkpatrick, Associate Professor
Kate McCombs, Assistant Professor
Courtney Peters, Assistant Professor
Joshua V. White, Assistant Professor
Kathryn M. Boyd, Instructor
Laura B. Bright, Instructor
Mary P. Harrison, Visiting Associate Professor
Undergraduate Programs and Requirements
Majors
Entrepreneurship Major (BSBA)
Management Major (BSBA)
Marketing Major (BSBA)
Each of the above majors allows for optional concentrations in:
Data Analytics , Entrepreneurship & Corporate Innovation , Professional Sales , Real Estate ,
Risk Management and Insurance , Social Entrepreneurship , and/or Sports Marketing
Minors
Entrepreneurship Minor
General Business Minor
Marketing Minor
Social Entrepreneurship and Non-Profit Management Minor
Accelerated Bachelor-to-Graduate Pathway Program
Fast-Track Master of Business Administration (MBA) with a BSBA in Management (aka Fast-Track in Sports Business )
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The Department of Entrepreneurship, Management, and Marketing offers majors in entrepreneurship, management, and marketing, each leading to a bachelor of science in business administration (BSBA) degree. In addition, students can earn a concentration in data analytics, entrepreneurship and corporate innovation, professional sales, real estate, risk management and insurance, social entrepreneurship, and/or sports marketing.
Minors in entrepreneurship, general business, marketing, as well as social entrepreneurship and non-profit management are also available. However, none of the minors are available for School of Business majors.
The department also offers a special accelerated bachelor-to-graduate pathway program, the Fast-Track in Sports Business program, which allows a student to earn a BSBA in management initially, but ultimately a master of business (MBA), each with an emphasis in sports business. This program is only available to students enrolled as undergraduates pursuing a BSBA in management and is designed to allow students to earn both degrees upon completion of 159 credits.
Student Objectives
BSBA in Entrepreneurship: Graduates will be prepared to start or find employment in new, family, or small ventures as well as large, innovative firms. Students will be equipped with both specific skills and broad general knowledge of factors impacting the success of these businesses.
BSBA in Management: Graduates will be prepared in general knowledge of core functional areas of business, equipped for immediate entry-level positions in functional areas and industries of choice, and trained for the potential long-term goal of higher level management positions.
BSBA in Marketing: Graduates will be prepared to explore opportunities in advertising, sales, market research, retailing, product management, and public relations. The program focuses on marketing for products and services, occurring in for-profit as well as not-for-profit organizations.
Accelerated Bachelor-to-Graduate Pathway Program
Fast-Track in Sports Business (BSBA/MBA)
The Fast-Track in Sports Business (BSBA/MBA) program is built on a framework that integrates theoretical knowledge with practical experience, preparing students for leadership roles in the dynamic sports industry.
Admission Requirements for the Fast-Track Program
Admission to the fast-track in sports business program is a selective process designed to identify students who excel academically and are passionate about pursuing a career in sports business. High school seniors can apply during their final year, while current Samford students have the opportunity to apply during their sophomore year. A minimum GPA of 3.00 on a 4.00 scale is required for all applicants. In addition to academic credentials, applicants must submit a 500-word personal statement articulating their passion for sports business and career goals, a resume highlighting relevant experiences, and three letters of recommendation from individuals who can speak to their work ethic and potential in the field. Shortlisted candidates will be invited for an interview to assess their communication skills and commitment to the program. The admissions committee evaluates each application holistically, considering not just academic performance, but also relevant experience, demonstrated passion for sports business, and potential for success in both the program and the industry. The committee particularly values evidence of a strong work ethic, leadership potential, and a genuine desire to work on the business side of the sports industry.
Transfer Credit
Samford University requires 25% of overall credits earned in residence. However, graduate programs often have higher thresholds.
Progression Policy in the Fast-Track Program
Students must maintain a cumulative 3.00 GPA or higher throughout their tenure in the program. If a student’s cumulative GPA falls below a 3.00 GPA, then the student will be placed on academic probation. The student must improve his/her GPA in the next semester. If the student fails to raise his/her GPA in the next semester, the student will be terminated from the program.
The minimum grade in a graduate class is a C-. If a student earns a D in a graduate class, the student must repeat the course in the next term offering.
Time-to-Degree Completion
It is estimated that completion of the entire fast-track program-undergraduate and graduate portions-can be done in eight semesters.
Fast-Track in Sports Business
ProgramsMajorConcentration (Major-Dependent)MinorAccelerated Bachelor-to-Graduate Pathway ProgramCoursesBusiness AdministrationEntrepreneurshipManagementMarketing
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