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Darin W. White, Chair, Professor, Marketing
Archie Lockamy III, Professor, Management, Margaret Gage Bush Professor of Business
Charles M. Carson IV, Professor, Management, Brock Family Chair of Entrepreneurship
Betsy B. Holloway, Professor, Marketing
David L. Loudon, Professor, Marketing
C. Clifton Eason, Associate Professor, Marketing
Matthew J. Mazzei, Associate Professor, Management
Barbara H. Cartledge, Assistant Professor, Business
Larron C. Harper, Assistant Professor, Business
Reginald J. Harris, Assistant Professor, Management
Clara Jace, Assistant Professor, Business
Kate McCombs, Assistant Professor, Business
Nathan Kirkpatrick, Assistant Professor, Sports Business
Alice G. Holloway, Instructor, Marketing
Undergraduate Programs and Requirements
Entrepreneurship Major (B.S.B.A.)
Entrepreneurship Major with an optional concentration in:
Management Major (B.S.B.A.)
Management Major with an optional concentration in:
Marketing Major (B.S.B.A.)
Marketing Major with an optional concentration in:
General Business Minor*
Social Entrepreneurship & Non-Profit Management Minor
The Department of Entrepreneurship, Management, and Marketing offers majors in entrepreneurship, management, and marketing, each leading to a bachelor of science in business administration (B.S.B.A.) degree. In addition, students can earn a concentration in data analytics, professional sales, social entrepreneurship, or sports marketing.
Minors in entrepreneurship, general business, marketing, as well as social entrepreneurship and non-profit management are also available. However, none of the minors are available for School of Business majors.
B.S.B.A. in Entrepreneurship: Graduates will be prepared to start or find employment in new, family, or small ventures as well as large, innovative firms. Students will be equipped with both specific skills and broad general knowledge of factors impacting the success of these businesses.
B.S.B.A. in Management: Graduates will be prepared in general knowledge of core functional areas of business, equipped for immediate entry-level positions in functional areas and industries of choice, and trained for the potential long-term goal of higher level management positions.
B.S.B.A. in Marketing: Graduates will be prepared to explore opportunities in advertising, sales, market research, retailing, product management, and public relations. The program focuses on marketing for products and services, occurring in for-profit as well as not-for-profit organizations.