2019-2020 Samford University Undergraduate Catalog 
    
    Sep 18, 2021  
2019-2020 Samford University Undergraduate Catalog [ARCHIVED CATALOG]

Entrepreneurship, Management, and Marketing


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Faculty

Darin W. White, Chair, Professor, Marketing
Archie Lockamy III, Professor, Management, Margaret Gage Bush Professor of Business
Charles M. Carson IV, Professor, Management, Brock Family Chair of Entrepreneurship
Betsy B. Holloway, Professor, Marketing
David L. Loudon, Professor, Marketing
Robert W. Service, Professor, Management
Matthew J. Mazzei, Associate Professor, Management
Barbara H. Cartledge, Assistant Professor, Business
C. Clifton Eason, Assistant Professor, Marketing
Larron C. Harper, Assistant Professor, Business
Reginald J. Harris, Assistant Professor, Management
Alice G. Holloway, Instructor


Undergraduate Programs and Requirements

Majors
Entrepreneurship Major (B.S.B.A.) 
Entrepreneurship Major with an optional concentration in:

Data Analytics 
Professional Sales  
Social Entrepreneurship  
Sports Marketing  

Management Major (B.S.B.A.) 
Management Major with an optional concentration in:

Data Analytics 
Professional Sales  
Social Entrepreneurship  
Sports Marketing  

Marketing Major (B.S.B.A.)  
Marketing Major with an optional concentration in:

Data Analytics 
Professional Sales  
Social Entrepreneurship  
Sports Marketing  

Minors
Entrepreneurship Minor 
General Business Minor  
Marketing Minor 
Social Entrepreneurship & Non-Profit Management Minor  


The Department of Entrepreneurship, Management, and Marketing offers majors in entrepreneurship, management, and marketing, each leading to a bachelor of science in business administration (B.S.B.A.) degree. In addition, students can earn a concentration in data analytics, professional sales, social entrepreneurship, or sports marketing.

Minors in entrepreneurship, general business, marketing, as well as social entrepreneurship and non-profit management are also available. However, none of the minors are available for School of Business majors.

Student Objectives

B.S.B.A. in Entrepreneurship: Graduates will be prepared to start or find employment in new, family, or small ventures as well as large, innovative firms. Students will be equipped with both specific skills and broad general knowledge of factors impacting the success of these businesses.

B.S.B.A. in Management: Graduates will be prepared in general knowledge of core functional areas of business, equipped for immediate entry-level positions in functional areas and industries of choice, and trained for the potential long-term goal of higher level management positions.

B.S.B.A. in Marketing: Graduates will be prepared to explore opportunities in advertising, sales, market research, retailing, product management, and public relations. The program focuses on marketing for products and services, occurring in for-profit as well as not-for-profit organizations.


Programs

    MajorConcentration (Major-Dependent)Minor

    Courses

      EntrepreneurshipManagementMarketing

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