2016-2017 Samford University Catalog 
    
    Apr 19, 2024  
2016-2017 Samford University Catalog [ARCHIVED CATALOG]

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JMC 307 - Principles of Public Relations (4)


Introduction and overview of principles, practices, context and structure of public relations in private industry and the public sector, including the tactics of strategic communication and the psychology of persuasion. Prereq: JMC 303 . Offered: Spring.



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