MARK 422 - Customer Journey and Content Marketing (3)

Examination and application of strategies for developing, managing, and strengthening customer relationships. From lead generation to mature relationships, students learn techniques for building customer relationships and enhancing loyalty. Particular emphasis is given to understanding the customer journey and using content to enhance the development of business-consumer relationships. The course makes extensive use of sales technologies, providing students with hands-on experience with customer relationship management and content marketing tools. Prereq: MARK 311. Offered: Spring.