MARK 416 - Consumer Behavior (3)

Examination of concepts, principles, and theories from social sciences to the study of the factors that influence the acquisition, consumption, and disposition of products, services, and ideas. Knowledge of consumer behavior principles is important for a variety of reasons: (1) to develop products that fulfill the needs and wants of consumers, (2) to make good decisions by understanding how consumers are likely to respond to the actions of the firm, and (3) to understand our own buying patterns as consumers. Prereq: MARK 311. Offered: Spring.