MARK 423 - Marketing Analytics (3)

This course provides exposure to and hands-on experience with today’s most prevalent and impactful business and marketing analytics methods and models. Students will learn to use data to solve business/marketing problems-especially as they relate to understanding customers, segmentation and targeting, lifetime value, customer relationship management, and optimization of marketing actions and tactics, such as pricing or resource allocation. Prereq: MARK 311. Offered: Fall and Spring.