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Oct 31, 2024
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MARK 414 - Market Research (3) This course provides practical, hands-on education and exposure to market research. Emphasis is placed on gaining a fundamental understanding of both qualitative and quantitative research, including the application of different research techniques and methods of analysis. Students will engage in a marketing research simulation to apply their knowledge and practice the skills they learn. Additionally, students will apply their knowledge and skills via a comprehensive, group-based market research project in which a research study is designed; data is gathered, analyzed, and interpreted; results are reported; and recommendations are presented. Prereq: MARK 311 . Offered: Every semester.
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