MARK 414 - Market Research (3)

This course provides practical, hands-on education and exposure to market research. Emphasis is placed on gaining a fundamental understanding of both qualitative and quantitative research, including the application of different research techniques and methods of analysis. Students will engage in a marketing research simulation to apply their knowledge and practice the skills they learn. Additionally, students will apply their knowledge and skills via a comprehensive, group-based market research project in which a research study is designed; data is gathered, analyzed, and interpreted; results are reported; and recommendations are presented. Prereq: MARK 311. Offered: Every semester.