2022-2023 Samford University Undergraduate Catalog 
    
    May 13, 2024  
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2022-2023 Samford University Undergraduate Catalog [ARCHIVED CATALOG]

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MARK 301 - Sports Marketing (3)

Introduction to sports marketing and management with emphasis on activities designed to meet the needs and wants of sports consumers through exchange processes. The course examines sports marketing theory and practice. No prereq. Offered: Fall and Summer.


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