2022-2023 Samford University Undergraduate Catalog 
    
    Dec 12, 2024  
2022-2023 Samford University Undergraduate Catalog [ARCHIVED CATALOG]

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JMC 402 - Applied Communication Research (4)


Introduction to current mass media research techniques as practiced in the print, broadcast, advertising, and public relations industries. Includes survey research, focus group research, interviewing, and simple experimental techniques as well as basic principles of data collection, analysis, interpretation, and reporting. Research project required. Prereq: Senior standing. Offered: Fall.



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