KINE 430 - Sport Sponsorship and Sales (3)

This course provides an overview of sport sales strategies, sales trends throughout the sport industry, and sales practices that apply to: professional sports, college athletics, and international and domestic sport businesses. In addition, specific attention will be given to sport sponsorship opportunities, sponsorship selection and activation, and brand association between sponsors and targeted sports. Prereqs: KINE 142 and KINE 280. Offered: Summer.