2021-2022 Samford University Undergraduate Catalog 
    
    May 21, 2022  
2021-2022 Samford University Undergraduate Catalog
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COMS 415 - Persuasion (4)


Analysis of various theories of persuasion as decision-making tools in a democratic society with emphasis on factors such as attention, perception, needs, values, credibility, winning belief, and ethics. Offered: Spring.



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