MHCA 610 - Healthcare Strategic Management and Marketing (3)

Overview of strategic management concepts, tools, and skills to understand all phases of the process. Emphasis placed on understanding the roles marketing plays in the strategic management of healthcare organizations, and how to identify and address marketing opportunities and problems using a variety of tools and strategies. Prereqs: MHCA 500, MHCA 503, and MHCA 510. Offered: Spring.