2019-2020 Samford University Undergraduate Catalog [ARCHIVED CATALOG]
Course Descriptions
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Kinesiology |
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KINE 397 - Special Topics in Kinesiology (1-4)
This course will cover topics in kinesiology that are not typically examined in depth in other course offerings. Students will learn about emerging topics and current research within the field of kinesiology. Topics vary with each instructor. May be repeated for a maximum of 8 credits. Prereq: KINE 141 or KINE 142 . Offered: Fall, Jan Term, and Spring.
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KINE 398 - Foundations of Scientific Inquiry (2)
Provides students with an overview of how to answer questions using the scientific process. Students will learn how to read, review and critique scientific literature, while learning the components of research design. Prereqs: KINE 141 or KINE 142 . Offered: Fall and Spring.
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KINE 399 - London Study Topics (4)
Special courses designed for and offered at the Daniel House London Study Centre. Topics vary.
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KINE 400 - Sport Governance and the NCAA (3)
This course examines the governance structures of the three different layers of the National Collegiate Athletic Association (NCAA), in addition to other collegiate governing bodies such as the NAIA and NCCAA. Specific attention will be given to the three NCAA divisions (I, II, and III) leadership structures, respective academic eligibility requirements, financial aid structures, recruiting regulations, and institutional oversight. Prereqs: KINE 141 and KINE 280 . Offered: Spring.
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KINE 404 - Student Teaching Physical Education, P-12 (12)
Supervised field internship for prospective teachers of elementary and secondary students, grades P-12. Prereqs: KINE 141 and KINE 360 ; EDUC 213 and EDUC 323 .
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KINE 405 - Advanced Research Techniques in Exercise Science (2)
Externship designed to give the student in-depth practical experience in various areas of clinical and applied research techniques. Research techniques will be taught in an exercise-based research laboratory environment. At completion of externship, students will have gained practical knowledge and skills needed to function with competence in a laboratory-based research setting. Students will work with research personnel for 100 hours. May be repeated for a maximum of 4 credits. Prereqs: KINE 141 and junior or senior status. Offered: Summer.
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KINE 420 - Tests and Measurements (4)
Investigation of the basic concepts of measurement and evaluation as applied to the field of kinesiology. Prereqs: KINE 141 ; MATH 210 or equivalent. Offered: Fall and Summer 1.
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KINE 430 - Sport Sponsorship and Sales (3)
This course provides an overview of sport sales strategies, sales trends throughout the sport industry, and sales practices that apply to: professional sports, college athletics, and international and domestic sport businesses. In addition, specific attention will be given to sport sponsorship opportunities, sponsorship selection and activation, and brand association between sponsors and targeted sports. Prereqs: KINE 142 and KINE 280 . Offered: Summer.
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KINE 433 - Organization & Administration (3)
Practical study of organizational and administrative theories and principles in exercise, health, and sport-related professions. Prereq: KINE 141 . Offered Fall.
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KINE 450 - Practicum in Athletic Training VI (1)
Practical study in the evaluation of upper body athletic injuries and injuries to the spine commonly sustained by the competitive athlete. Exploration of administrative skills commonly needed by certified athletic trainers. Emphasis on meeting the competencies and proficiencies as set forth by the Commission on Accreditation of Athletic Training Education. Prereq: KINE 376 . Offered: Fall.
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KINE 451 - Practicum in Athletic Training VII (1)
Practical study in psychosocial intervention, health care administration, and nutritional skills commonly needed by the certified athletic trainer. Review of selected educational competencies and proficiencies instructed and evaluated during the athletic training students’ educational career. Emphasis on meeting the competencies and proficiencies as set forth by the Commission on Accreditation of Athletic Training Education. Prereq: KINE 450 .
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KINE 460 - Financial Operations in Sport (3)
This course examines the many financial operations and functions of organizations in the sport industry, and specifically addresses the necessary details in helping sport organizations generate net profit and create new revenue streams. This course directly covers a multitude of significant financial areas including: the valuations and tax considerations of professional sport teams, how sports are positioned in the United States and world economies, revenue sharing and competitive balance issues in professional sport, ticket pricing, how star players generate higher gate receipts, media contracts, inflationary and deflationary salary mechanisms, college athletic fundraising, intercollegiate athletic winning and the costs associated with competition, and many more details. Prereqs: KINE 142 and KINE 280 . Offered: Spring.
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KINE 467 - Exploring Medical Missions (2)
An introduction to medical missions aimed at understanding the need to provide medical care among the world’s underserved communities, the roles and responsibilities of various healthcare providers, and how to serve Jesus Christ by providing spiritual and physical healthcare with an emphasis on global healthcare. The course will be aimed at understanding the social, emotional, and cultural needs of specific patient populations, and providing patient care, medicine, and spiritual guidance to the less fortunate. Students in any non-pharmacy degree program in the College of Health Sciences may enroll in this interprofessional course. Course is taught online. Cross-listed with CSDS 467 . Offered: Spring.
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KINE 470 - International Sport Business (3)
This course is designed to provide students with a broad overview of sport administration from an international perspective, and familiarize students to the various practices and ideas in the global sports business world. Coursework will allow students to acclimate themselves with the global aspects of the sport management field. Thus, the overall purpose of the course is to make students aware of the magnitude of the global expansion and development of sport; to familiarize them with major “players” (firms and organizations) on the global scene, major issues in global sports, and to emphasize the business opportunities that are created internationally. Prereqs: KINE 142 and KINE 280 . Offered: Spring.
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KINE 472 - Problems and Practical Experiences in Kinesiology (1-6)
Concentrated study in the area of kinesiology, designed to meet the particular needs and interests of individual students. May be repeated for a maximum of 6 credits. Prereq: KINE 141 .
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KINE 473 - Exercise Physiology (4)
Study of the effects of exercise on the major systems of the human body, including cardiorespiratory, neuromuscular, glandular, and digestive. Includes examination of other effects influencing human exercise, such as climate, altitude, and ergogenic aids. Includes laboratory. Prereq: KINE 141 .
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KINE 474 - Theoretical and Applied Strength and Conditioning Training (4)
A study of the theoretical concepts and practical methods of designing training programs to enhance physical strength and conditioning in order to improve sport-specific performance. Primary focus will be given to training periodization and program design, performance testing, exercise technique, and athlete monitoring. This course integrates classroom instruction and laboratory experience to facilitate understanding of evidence-based practice in strength and conditioning. Prereqs: KINE 141 and KINE 473 . Offered: Fall and Spring.
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KINE 476 - Anatomy and Kinesiology (4)
Analysis of the musculoskeletal anatomy of the human body. Emphasis on body movements and the action of muscles in human activity. Prereq: KINE 141 .
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KINE 477 - Sports Nutrition (4)
Introduction to the functions of nutrients, their availability in foods, and factors affecting their utilization. Emphasis on food and fluid planning for proper athletic performance and the selecting and planning of adequate diets for good health. Prereq: KINE 141 or NUTR 210 .
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KINE 478 - Sport Psychology (4)
Overview of essential/psychological considerations involved in athletic participation, athletic training, and in coaching athletic teams. Prereqs: KINE 141 ; and PSYC 101 or equivalent. Offered: Fall and Spring.
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KINE 479 - Exercise Testing and Prescription (4)
Classroom and practical study of a variety of exercise testing techniques used to determine cardiorespiratory fitness, muscular fitness, body composition, flexibility, and blood pressure in healthy populations. Primary focus includes selection of appropriate tests, proper administration of tests, and accurate interpretation of test results. Further study will include use of testing results to determine appropriate exercise prescriptions for improving health and fitness. Offered: Spring.
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KINE 484 - Practicum in Strength & Conditioning (4)
This course provides students with field experience in a strength and conditioning facility and classroom preparation for strength and conditioning certification. Students will apply knowledge and skills acquired from previous classes to assist strength and conditioning professionals during day-to-day work responsibilities. In addition, students will review and take practice exams in preparation for the Certified Strength and Conditioning Certification (CSCS) exam. Prereqs: KINE 278 , KINE 377 , KINE 474 , and KINE 477 . Offered: Fall and Spring.
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KINE 487 - Recognition & Evaluation of Athletic Injuries (4)
Didactic and practical study of recognition and evaluation of selected common orthopedic injuries in athletes and the general population. Prereq: KINE 141 . Offered: Fall and Spring.
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KINE 490 - Exercise as Medicine (4)
Integration of classroom work with laboratory exercises to increase the understanding of exercise as medicine. Includes exposure to laboratory equipment used in physiological research. Prereqs: KINE 141 and KINE 473 . Offered: Fall.
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KINE 495 - Fitness and Health Promotion Externship (8 or 12)
Practical externship experience in one of various areas of fitness and health promotion. Settings and/or experiences may include wellness coordinator/director, fitness leader, exercise programming, cardiac rehabilitation, strength and conditioning, fitness management, research assistant, and/or corporate wellness. Prereqs: KINE 479 , KINE 490 , KINE 498 , and senior status. Offered: Fall, Spring, and Summer.
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KINE 497 - Internship in Sport Administration II (4)
The purpose of this internship is to provide students a second tangible experience to work in a variety of sport industry roles, and to put into practice advanced leadership and sport business skills that students have been immersed in through the sport administration curriculum and their first internship. This second practical work experience is designed to benefit students who have worked diligently in the classroom to earn and maintain a 3.0 overall GPA, and serves as an additional sport industry experience for valuable learning and relationship building. Prereq/Co-req: KINE 396 . Offered: Fall, Spring, and Summer.
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KINE 498 - Research in Kinesiology I (2)
Mastery of content and ability to bridge knowledge and application through development of a research proposal. Provides opportunity to compare “actual” with “expected” student outcomes so that alignment can be improved between expectations, actual results, and educational programs. Prereqs: KINE 141 , KINE 142 , and KINE 398 . Offered: Every semester.
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KINE 499 - Research in Kinesiology II (2)
Mastery of content and demonstration of ability to apply skills through completion of a comprehensive experimental research project. Includes preparation of results for publication, presentation of results in a professional setting, and a comprehensive examination. Prereq: KINE 498 . Offered: Every semester.
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Latin |
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LATN 101 - Elementary Latin I (4)
Introduction to the Latin language and culture, aimed at developing the ability to understand Latin through speaking, listening, reading, and writing. Offered: Fall.
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LATN 102 - Elementary Latin II (4)
Introduction to the Latin language and culture, aimed at developing the ability to understand Latin through speaking, listening, reading, and writing. Offered: Spring. Offered: Spring.
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LATN 201 - Intermediate Latin I (4)
Thematic reading in Latin texts with an emphasis on reading comprehension, a systematic review of grammar, and an introduction to tools for philological research. Prereq: LATN 102 , placement, or permission. Offered: Fall.
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LATN 202 - Intermediate Latin II (4)
Thematic reading in Latin texts with an emphasis on reading comprehension, a systematic review of grammar, and an introduction to tools for philological research. Prereq: LATN 201 , placement, or permission. Offered: Spring.
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LATN 301 - Ovid (4)
Selected readings from the works of Ovid. Through the careful study of these texts students further develop their ability to read, understand, and interpret Latin.
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LATN 302 - Horace (4)
Selected readings from the works of Horace. Through the careful study of these texts students further develop their ability to read, understand, and interpret Latin. Includes survey of the development of Roman Lyric Poetry.
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LATN 303 - Cicero (4)
Selected readings from the works of Cicero. Through the careful study of these texts students further develop their ability to read, understand, and interpret Latin.
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LATN 304 - Vergil (4)
Selected readings from the works of Vergil. Through the careful study of these texts students further develop their ability to read, understand, and interpret Latin. Includes survey of the development of Latin epic literature.
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LATN 451 - Directed Reading (1)
Directed reading in selected Latin texts. Topics vary. May be repeated for a maximum of 2 credits. Prereq: Permission of the department chair.
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LATN 452 - Directed Reading (2)
Directed reading in selected Latin texts. Topics vary. May be repeated for a maximum of 4 credits. Prereq: Permission of the department chair.
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LATN 453 - Directed Reading (3)
Directed reading in selected Latin texts. Topics vary. May be repeated for a maximum of 6 credits. Prereq: Permission of the department chair.
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LATN 454 - Directed Reading (4)
Directed reading in selected Latin texts. Topics vary. May be repeated for a maximum of 16 credits. Prereq: Permission of the department chair.
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Latin American Studies |
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LAST 201 - Introduction to Latin American Studies (4)
Interdisciplinary introduction to the literature, drama, religion, philosophy, and fine arts of Latin America. Taught in English. Offered: Fall.
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LAST 380 - Latin American Studies Seminar (4)
Exploration of special topics on Latin American culture and civilization, using an interdisciplinary approach. This course may also be taken as PORT 380 or SPAN 380 and may be cross-listed as a special topics course in disciplines related to Latin American studies. SPAN 380 is taught in Spanish; LAST 380 is taught in English. Prereqs: PORT 202 , SPAN 202 , or SPAN 203 , or the equivalent; and permission of program director. Offered: On rotation.
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LAST 480 - Perspectives on Latin America (4)
Senior capstone course for the Latin American studies interdisciplinary concentration. Provides an analytical examination of the wide diversity present in Latin America, its place in the history of our planet, its contributions to our ever-changing world, and the profound implications of a growing immigration from this region to our nation. Prereq: LAST 201 . Offered: Spring.
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Management |
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MNGT 301 - International Management (3)
Study of current issues facing international businesses, incorporating an understanding of the economic, cultural, and legal structural differences among countries and regions. Includes discussion of the economic and political implications of international trade, foreign investment, and ethical issues faced by companies operating globally. Prereq: ECON 201 . Offered: Jan Term and Summer.
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MNGT 303 - Principles of Management (3)
Study of the individual-, group-, and organizational-level phenomena and processes that affect the functioning and outcomes of organizations in which we live and work. Key topics include diversity, perception and attribution, motivation, decision-making, teams and groups, leadership, communication, culture power and negotiation, organizational structure and design, and international dimensions of organizational behavior. Prereqs: Completion of pre-business curriculum. Offered: Fall, Spring, and Summer.
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MNGT 305 - History of Management Thought (3)
Examination of the historical foundations of management thought, including the individuals who shaped the early development and study of management as a movement, vocation, and field of study. Connects early management thought and thinkers to current day management practices. Offered: Jan Term.
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MNGT 310 - Business and Local Poverty (3)
Explores the tenets of poverty against the backdrop of experiential learning in Birmingham venues. The course examines the basic myths, beliefs, and facts regarding poverty in a modernistic worldview. Includes discussion through the lens of Christian perspective and social entrepreneurial understanding. Offered: Jan Term.
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MNGT 342 - Operations Management (3)
Examination of the central core of operations activities in manufacturing, utilities, and consumer service organizations. Focus on topics such as product and process development, capacity planning, inventory control, production scheduling, and quality. Emphasis on integration of strategic long-term and analytical short-term decisions and integration of operation functions within a firm. Includes use of quantitative models, spreadsheet models, and computers to provide framework and support for the development of management decisions. Prereqs: ACCT 212 , DATA 201 , and ECON 201 . Offered: Fall and Spring.
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MNGT 400 - Managerial Values (3)
Study of ethical perspectives and values in management decision-making. Through cases, readings, and field experiences, students explore the nature of ethical dilemmas faced by managers in making decisions and in exercising their responsibilities to society, their respective stakeholders, and themselves. Emphasis on students becoming aware of their own value systems, taking accountability for their own professional development, and recognizing their personal and professional responsibilities as managers. Prereq: MNGT 303 and senior status. Offered: Fall and Spring.
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MNGT 401 - Organizational Behavior Concepts (3)
Expansion of MNGT 303 (Principles of Management) by focusing on concepts behind individual, group, and organizational action. Emphasis on issues related to key phenomena such as perception and attribution, motivation, communication, and organizational culture. Prereq: MNGT 303 or PSYC 304 . Offered: On rotation.
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MNGT 404 - Human Resource Management (3)
Examination of the contributions made by human resource management (HRM) to organizational effectiveness. Focus on the history, current developments, and future trends in HRM while analyzing how HRM policies and practices can create a competitive advantage. Prereq: MNGT 303 . Offered: Fall and Spring.
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MNGT 405 - Leadership (3)
Examination of leadership and the influencing of others to accomplish something the leader deems important. Leadership theories, applications, and examples are reviewed, but the primary purpose is to experience leadership. As a present or future leader, much of one’s effectiveness is measured by the ability to speak and write with clarity and conviction. A true leader learns to communicate well. This course allows the opportunity to practice communicating by leading a portion of a class session and making significant contributions. Prereq: MNGT 303 . Offered: Fall and Spring.
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MNGT 406 - Topics in Management (3)
Study of specific management topics of current interest, providing additional depth of knowledge in such areas as human resource management, operations management, and strategic management. May be repeated for a maximum of 12 credits. Prereq: MNGT 303 . Offered: On rotation.
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MNGT 407 - Project Management (3)
Offers an overview of generally accepted project management concepts to provide students with a foundation of project-related terms, processes, dynamics, and outcomes. Course topics will correspond with industry standards and prepare students for the projectized environments prevalent in today’s complex, virtual, and global organizations. Prereq: MNGT 303 . Offered: Fall, on rotation.
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MNGT 444 - Total Quality Management (TQM) (3)
Study of the pervading philosophy of Total Quality Management (TQM) and its implications for global competition on one scale and for organizational effectiveness on another. Basic tenets of TQM are addressed. General approaches of the quality gurus provide a framework for evaluating the industry-specific designs that are emerging. Includes exploration of the impact on organizational structure and behavior, and the study of specific TQM-related methodologies for continuous improvement and process reengineering. Prereq: MNGT 342 . Offered: On rotation.
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MNGT 481 - Business Strategy (3)
Capstone course for business majors, integrating knowledge acquired from earlier courses and experiential learning. Uses case studies to discuss issues facing top management and to propose action plans. Focus on global, strategic decision-making for large, medium, and small businesses in a variety of industries, with emphasis on the development of analytical, written, and oral communications skills. Must be taken in the last semester, unless otherwise specified. Prereqs: FINC 321 , MNGT 303 , MNGT 342 , and MARK 311 , as well as completion of all 300-level business or accounting courses, and senior status. Offered: Fall and Spring.
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MNGT 482 - Business Simulation (1)
Laboratory course utilizing an enterprise simulation. Teams play the role of managers and engage in an experience that integrates all of the functional areas of business. Special emphasis given to application of the strategic management process. Prereq/Co-req: MNGT 481 . Offered: Fall and Spring.
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Marine Science Courses are offered only at the Dauphin Island Sea Lab operated by the Marine Environmental Sciences Consortium of which Samford University is an active member. A minimum of at least one year of biology (preferably more) is required before any upper-level course in marine science may be attempted. Admission into all courses is subject to ultimate approval by the instructor. Unless otherwise indicated, marine science courses (MARS) are offered during the Summer. |
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MARS 203 - Marine Technical Methods (2)
Introduction to the techniques, instrumentation and equipment necessary to perform marine research, emphasizing field methods. Subject matter includes pre-sampling organization, sampling plan and report development, navigation, hydrographic sampling for physical and chemical properties, and sampling techniques for sediments and the water-column (phytoplankton, zooplankton and nekton). Includes lectures and demonstrations followed by activities designed to provide hands-on experience in sampling and data acquisition. One day will be devoted to a cruise that involves application of research techniques. Prereq: None.
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MARS 204 - Biology and Conservation of Marine Turtles (2)
Overview of the biology and conservation of marine turtles. Topics covered include identification, distribution, nesting behavior, migratory behavior, feeding ecology, population biology and genetics, developmental habitats, temperature-dependent sex determination, paleontology, and conservation of marine turtles. Students obtain a detailed knowledge of sea turtle biology and gain an understanding of why many sea turtle species have become endangered and how proper management has allowed some populations to recover. Course culminates with a overnight, multi-day field trip to sea turtle nesting beaches and foraging grounds in the southeastern U.S. Includes visit to sea turtle research and rehabilitation facilities. Field trip provides students the opportunity to observe loggerhead, green, and leatherback turtles in their natural habitats. Prereq: Introductory biology course. Special fees apply and will be determined based on student enrollment in the course.
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MARS 205 - Marine Biology (4)
General survey of invertebrates, vertebrates, and marine plants as communities with emphasis on local examples of these principal groups. Students examine marshland, estuarine, beach, dune inlet and neritic habitats, and niches. Includes lectures, laboratory, and field work.
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MARS 350 - Coastal and Marine Geography: Modern Marine Science (4)
Overview of the world’s oceans and the role they play in global geologic, climatologic, and biologic systems. The course investigates current ocean science and technologies, patterns of environmental change, and coastal dynamics. Cross-listed with GEOG 350 . Offered: Spring, on rotation.
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MARS 403 - Marine Invertebrate Zoology (4)
Study of the natural history, systematics, and morphology of marine invertebrates from a variety of habitats in the Gulf of Mexico, oriented toward a field and laboratory approach. Participation in extended field trips required. Prereq: Introductory zoology.
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MARS 406 - Coral Reef Ecology (4)
Examination of ecology and evolution of coral reef communities, seagrass beds, and mangrove swamps, with exploration of such issues as the degradation of reef-building corals by macroalgae, hurricanes, coral bleaching, diseases of corals and sea urchins, overfishing, and pollution. Students participate in lectures and field exercises in the vicinity of Dauphin Island, and take a one-week field trip to Andros Island, Bahamas. Prereq: A course in either undergraduate biology or ecology. See Instructor.
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MARS 407 - Marine Behavioral Ecology (4)
Examination of how animal behavior is influenced by and interacts with its environment, and the ecological and evolutionary significance of this behavior in a marine setting. Students learn principles of behavioral ecology as they relate to marine animals, become familiar with techniques for observing animal behavior and conducting experiments, and are introduced to methods for collecting and analyzing behavioral data. Includes lectures, laboratory exercises and experiments, and overnight field trips. Designed to provide students with a strong background for further studies in marine animal behavior. Prereqs: Introductory courses covering vertebrate and invertebrate zoology; introductory statistics recommended. See instructor.
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MARS 411 - Marine Vertebrate Zoology (4)
Study of marine fishes, reptiles, and mammals, with an in-depth, comprehensive treatment of their systematics. Lectures encompass subject matter on a non-regional basis. Field and laboratory work stresses the vertebrate fauna of the northern Gulf of Mexico. Students have an opportunity to assemble a collection of vertebrate species. Prereq: Two semesters of general biology.
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MARS 412 - Marine Botany (4)
General survey of marine algae and vascular and nonvascular plants associated with marine environments. Includes distribution, identification, structure, ecology, and reproduction. Prereq: General biology.
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MARS 435 - Estuarine Biology (4)
Comprehensive survey of the biological characteristics and supportive physical and chemical features of the estuarine system. Prereqs: BIOL 111 , BIOL 436 , and one course in chemistry.
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MARS 436 - Marine Ecology (4)
Study of marine organisms as they interact with each other and their environment, and examination of theories and the experimental basis of current knowledge. Laboratory consists of field trips to a wide variety of marine habitats, with field problems examined by small groups of students. Includes study of factors influencing population dynamics, community structure, and energy flow in marine ecosystems. Habitats selected for emphasis include coral reefs, kelp forests, seagrass meadows, the rocky intertidal, and deep-sea hydrothermal vents. Participation in an overnight field trip is required. Advanced course open to juniors, seniors, and graduate students. Prereq: General biology, marine biology or graduate standing.
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MARS 439 - Research or Special Topics (1-6)
Students may enroll by special arrangement in any of the subjects listed. Students should note in which term they wish to take special topics in a particular subject. Only Marine Science Programs resident faculty will be available for special topics during both terms. Other instructors will be available only in the time period listed for their respective courses. May be repeated for a maximum of 6 credits. Prereq: Permission of the instructor.
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MARS 440 - Research or Special Topics (1-6)
Students may enroll by special arrangement in any of the subjects listed. Students should note in which term they wish to take special topics in a particular subject. Only Marine Science Programs resident faculty will be available for special topics during both terms. Other instructors will be available only in the time period listed for their respective courses. May be repeated for a maximum of 24 credits. Prereq: Permission of the instructor.
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Marketing |
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MARK 301 - Sports Marketing (3)
Introduction to sports marketing and management with emphasis on activities designed to meet the needs and wants of sports consumers through exchange processes. The course examines sports marketing theory and practice. No prereq. Offered: Fall and Summer.
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MARK 311 - Principles of Marketing (3)
Study of business activities planned and implemented to facilitate the exchange of goods and services in a contemporary marketing environment. Examines the product, price, promotion, and channel decisions faced by domestic and international business firms. Prereqs: ACCT 211 , BUSA 100 , DATA 201 , and ECON 201 . Offered: Fall, Spring, and Summer.
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MARK 402 - Retailing (3)
Study of the field of retailing presenting the requirements for successful retail store management, careers in retailing, structures of the retail organization, retail personnel management, buying and pricing of merchandise, customer services, and retail store control. Prereq: MARK 311 . Offered: Fall, on rotation.
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MARK 405 - Social Media Marketing (3)
On-line commerce, social media, and mobile technologies all have had profound impacts on business. This course examines how entrepreneurs or marketing professionals can employ these tools to launch or grow their businesses. Important topics will include concepts and theories related to e-commerce, search engine optimization, and growing a brand through social media. Prereq: MARK 311 . Offered: Summer, on rotation.
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MARK 414 - Marketing Research (3)
Practical, hands-on approach to marketing research. Emphasis on gaining a fundamental understanding of both qualitative and quantitative research, including the application of different research techniques and methods of analysis. Students apply knowledge gained through various exercises, cases, and group-based research projects. Prereq: MARK 311 . Offered: Fall.
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MARK 415 - Marketing Communications (3)
Overview of principles, practices, context, and structure of persuasive marketing communications. Special emphasis on ethics and on global, social, environmental, technological, and diversity issues. Extensive written and oral communication is expected of students. Prereq: MARK 311 . Offered: Fall.
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MARK 416 - Consumer Behavior (3)
Examination of concepts, principles, and theories from social sciences to the study of the factors that influence the acquisition, consumption, and disposition of products, services, and ideas. Knowledge of consumer behavior principles is important for a variety of reasons: 1) to develop products that fulfill the needs and wants of consumers, 2) to make good decisions by understanding how consumers are likely to respond to the actions of the firm, and 3) to understand our own buying patterns as consumers. Prereq: MARK 311 . Offered: Spring.
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MARK 417 - Topics in Marketing (3)
Study of specific marketing topics of current interest, providing additional depth of knowledge in such areas as consumer behavior, marketing communication, marketing research, services marketing, retail management, sports marketing, and sales force management. May be repeated for a maximum of 12 credits. Prereq: MARK 311 . Offered: On rotation.
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MARK 418 - Professional Selling (3)
Examination of one of the most important aspects of an organization’s marketing effort: the professional selling process. Students will learn how to be a successful salesperson. Time will be spent on understanding and demonstrating the professional selling process as well as communication skills essential for success today. Ethical issues in today’s business and cultural environment and an understanding of the steps to begin a sales career will also be discussed. Prereq: MARK 311 . Offered: Fall.
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MARK 419 - Services Marketing (3)
In-depth exploration of services marketing. Highlights distinctions and identifies unique problems in marketing intangible products and services, and explores strategies and other measures designed to increase effectiveness. Services marketing poses special challenges for managers due to the differences between goods and services, and service organizations require a distinct approach to marketing strategy. Prereq: MARK 311 . Offered: Fall.
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MARK 420 - Sales Leadership (3)
Examines sales leadership from both an institutional and a motivational perspective. Course goal is to examine the elements of operating an effective sales force as the key component to organizational success. Course will focus on ways to achieve organizational goals and have a positive influence on shareholder return. Objectives include relationship management as a key account control, sales force structure, the use of technology to improve sales force effectiveness, and soft skills such as recruiting, developing, retaining, organizing, and motivating talent. Prereq: MARK 311 . Offered: Spring.
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MARK 421 - International Marketing (3)
Global approach to the study of current marketing management issues faced by both goods and service-producing industries. Focus on understanding the myriad of economic, social, and cultural differences among countries today. Course addresses the economic and political implications of international trade, foreign investment, and ethical issues faced by companies operating globally. Prereq: MARK 311 . Offered: On rotation.
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MARK 422 - Customer Relationship Management (3)
Examination and application of strategies for developing, managing, and strengthening customer relationships. From lead generation to mature relationships, students learn techniques for building customer relationships and enhancing loyalty. The course provides students hands-on experience with a number of tools and technologies that are used in professional sales, including cloud-based CRM solutions. Prereq: MARK 311 . Offered: Spring.
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MARK 431 - Advanced Theory and Practice in Sports Marketing (3)
In-depth study of advanced marketing issues pertaining to sports products and services. Includes the affinity transfer model, the antecedents and consequences of fan identification, development of long-term customer relationships, sports retailing, sports cape management, social media in sports, effective sponsor-linked marketing, and financial analysis. The course integrates relationship marketing, statistics, and informational technology. Learning tools include case study, role playing, and interaction with executives in professional sports. Prereqs: MARK 301 and MARK 311 , and admission into the sports marketing concentration. Offered: Spring.
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MARK 491 - Business Internship: Marketing (3)
Individualized, experiential learning program structured through a variety of business organizations. This course is project-oriented, merging theory learned in the classroom with the workplace environment. Includes seminars, presentations, and career counseling in conjunction with on-site learning at the business organization. Exposes students to the world of marketing and the career planning process. Grading is pass/fail. Prereq: MARK 311 ; permission from Office of Internship, School of Business, and marketing faculty. Offered: Fall, Spring, and Summer.
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MARK 492 - Business Internship: Professional Sales (3)
Individualized, experiential learning program structured through a variety of business organizations. This course is project-oriented, merging theory learned in the classroom with the workplace environment. Includes seminars, presentations, and career counseling in conjunction with on-site learning at the business organization. Exposes students to the world of professional sales and the career planning process. Grading is pass/fail. Prereq: MARK 418 ; permission from the director of professional success in the Brock School of Business, and professional sales faculty. Offered: Every semester.
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MARK 493 - Business Internship: Sports Marketing (3)
Individualized, experiential learning program structured through a variety of business organizations. This course is project-oriented, merging theory learned in the classroom with the workplace environment. Includes seminars, presentations, and career counseling in conjunction with on-site learning at the business organization. Exposes students to the world of sports marketing and the career planning process. Grading is pass/fail. Prereq: MARK 301 and MARK 311 ; permission from the director of professional success in the Brock School of Business, and sports marketing faculty. Offered: Every semester.
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Mathematics |
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MATH 107 - Mathematics for Elementary Teachers (4)
Designed to strengthen understanding of the mathematics that prospective teachers will teach. Includes review of natural numbers, whole numbers, integers, rational numbers, real numbers, and their properties; the variety of representations of different operations; algebraic reasoning and representation; measurements of area, perimeter, surface area, and volume; and geometry concepts including transformations, constructions, and similarities. Offered: Fall and Spring.
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MATH 110 - Contemporary Mathematics (4)
Development of problem-solving skills obtained by studying a wide range of contemporary applications of mathematics. Connections between contemporary mathematics and modern society are stressed. Prereq: Suitable score on placement exam. Offered: Fall, Jan Term, Spring, and Summer 1.
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MATH 150 - Precalculus (4)
Introduction to a combination of standard topics from college algebra and trigonometry. Includes examples of modern mathematical modeling, ideas, and applications, plus the skills and knowledge needed for subsequent mathematics courses and/or real world applications. Covers linear, quadratic, exponential, power, logarithmic, polynomial, inverse, and trigonometric functions. Graphing calculator required; consult department for recommended model. Prereq: Suitable score on placement exam. Offered: Fall, Jan Term, Spring, and Summer 1.
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MATH 210 - Elementary Statistics (4)
Introduction to algebra-based statistics. Includes review of descriptive and inferential statistics with probability decision-making skills necessary for today’s complex civilization. Covers frequency, probability, binomial, normal, chi-square and sampling distributions, estimation, hypothesis testing for one and two populations, linear correlation and regression, and analysis of variance. Some class assignments completed using a statistical computing software package. Graphing calculator required; consult department for recommended model. Prereqs: Suitable score on placement exam. Offered: Fall, Spring, Summer 1, possibly Summer 2 or Jan Term.
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MATH 240 - Calculus I (4)
Introductory study of calculus, beginning with a review of precalculus functions with an emphasis on graphical, numerical, and modeling applications. Topics include: limits, continuity, derivatives and their interpretations, tangent line approximations, the definite integral as a limit of Riemann sums, applications of the definite integral to area and average value, the Fundamental Theorem of Calculus, rules of derivatives, formulas for derivatives of precalculus functions, implicit functions, economics applications, optimization and modeling, and Newton’s method. Some class assignments/projects completed using the computer algebra system, Mathematica. Graphing calculator required; consult department for recommended model. Prereqs: MATH 150 or suitable score on placement exam. Offered: Fall, Jan Term, Spring, and possibly Summer. Note for University Fellows: Satisfies the mathematics requirement for the Fellows Core Curriculum. However, some majors may require additional math courses.
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MATH 260 - Calculus II (4)
Sequel to MATH 240 (Calculus I) . Topics include: Antiderivatives, integration by substitution, integration by parts, approximation of definite integrals, improper integrals, setting up of Riemann sums in applications, applications of definite integrals to geometry, physics, and economics, probability distributions, simple first order differential equations, slope fields, Euler’s method, separation of variables, growth and decay, systems of differential equations, applications of second order equations to oscillations, Taylor approximations, and Taylor series. Some class assignments/ projects completed using the computer algebra system, Mathematica. Graphing calculator required; consult department for recommended model. Prereq: Grade of C or better in MATH 240 . Offered: Fall and Spring.
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MATH 270 - Calculus III (4)
Sequel to MATH 260 (Calculus II) . Topics include: Functions of two and three variables, graphs of surfaces, contour plots, vectors, dot products, cross products, partial derivatives, local linearity, differentials, directional derivatives, gradients, chain rule, partial differential equations, constrained and unconstrained optimization, multivariable integration, iterated integrals, numerical integration by the Monte Carlo method, change of variables in multivariable integrals, parameterized curves, and surfaces. Some class assignments/projects completed using the computer algebra system, Mathematica. Graphing calculator required; consult department for recommended model. Prereq: Grade of C or better in MATH 260 . Offered: Fall and Spring.
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MATH 280 - Introduction to Advanced Mathematics (4)
Transition from calculus sequence to upper-level math. Primary objective is learning how to read, understand, and write proofs; hence, logic and proof techniques and strategies are heavily discussed. Secondary objective is learning certain basic math concepts needed for upper-level math courses, including set theory, functions, and relations. Other topics may include infinite sets, the set of integers, the set of real numbers, discrete math, and basic number theory. Prereq/Co-req: MATH 270 . Offered: Fall and Spring.
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MATH 320 - Numerical Analysis (4)
Study of fine differences, interpolations, differentiation and integration, Lagrangian formulas, solutions of equations, systems of equations initial-value problems for ordinary differential equations, curve fitting, and approximation theory. Prereq: MATH 270 . Strongly recommended prereq: MATH 280 and/or COSC 200 .
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MATH 330 - Differential Equations (4)
Study of ordinary differential equations. Methods of solutions to differential equations are presented and applied in detail. Topics include the general solution to a linear differential equation, linear homogeneous and nonhomogeneous differential equations of higher order with constant coefficients, Laplace transforms, infinite series methods, Legendre Polynomials, Bessel Functions, and linear systems of differential equations. Prereq: MATH 270 . Strongly recommended prereq: MATH 280 and/or COSC 200 . Offered: Spring.
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MATH 340 - Linear Algebra (4)
Study of fields, systems of linear equations, matrices, vector spaces, subspaces, bases and dimension, linear transformations, isomorphism, representation of transformations by matrices, linear functionals, determinants, eigenvalues and eigenvectors, invariant subspaces, inner product spaces, stochastic matrices, matrix exponentials, and numerical methods. Prereq: MATH 270 . Strongly recommended prereq: MATH 280 and/or COSC 200 . Offered: Fall.
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MATH 350 - Vector Calculus (4)
Study of vector algebra in two and three dimensions, equations of lines in space, scalar products, orientation, vector products, triple scalar products, vector identities, tensors, vector valued functions, velocity, tangent vectors, acceleration, vector fields, gradients, divergence, curl, the Laplacian, line integrals, potentials, conservative fields, irrotational fields, surface integrals, volume integrals, divergence theorem, Green’s formula, and Stoke’s theorem. Applications to electrostatics, force fields, potential theory, fluid flow, heat flow, gravitation, and wave equations. Prereq: MATH 270 . Strongly recommended prereq: MATH 280 and/or COSC 200 ; PHYS 203 and PHYS 204 .
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MATH 360 - Complex Variables (4)
Study of functions of a complex variable. Topics include analytic and harmonic functions, transformation and mapping, complex integration, power series, residues and poles, conformal mapping, and additional theory of functions. Prereq: MATH 270 . Strongly recommended prereq: MATH 280 and/or COSC 200 .
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