Marketing Major, B.S.B.A.

Social Sciences: 4 Credits

• ECON 201 - Principles of Macroeconomics (4) (Pre-Bus)

Mathematics: 4 Credits

• MATH 150 - Precalculus (4)

Pre-Business Curriculum: 19 Credits**

• ACCT 211 - Accounting Concepts I (3)
• ACCT 212 - Accounting Concepts II (3)
• BUSA 100 - World of Business (3)
• BUSA 130 - Quantitative Methods I (3)
• BUSA 200 - Business Communications (3)
• BUSA 231 - Quantitative Methods II (3)
• BUSA 260 - Computer Software Competency (1)
• ECON 202 - Principles of Microeconomics (3)

Business Core: 25 Credits

• BUSA 252 - Legal Environment of Business (3)
• BUSA 360 - Information Systems and Technology (3)
• BUSA 471 - Professional Development Seminar (1)
• FINC 321 - Financial Management (3)
• MNGT 303 - Principles of Management (3)
• MNGT 342 - Operations Management (3)
• MNGT 400 - Managerial Values (3)
• MNGT 481 - Business Strategy (3)
• MARK 311 - Marketing Management (3)

Marketing Core: 12 credits

• BUSA 332 - Quantitative Methods III (3)
• MARK 414 - Marketing Research (3)
• MARK 416 - Consumer Behavior (3)
• MARK 419 - Services Marketing (3)

Business Electives-Marketing Majors: 6 Credits

(select two 300/400-level business courses not previously taken to meet a stated requirement of this major)

Business Electives 

Marketing Electives: 9 Credits

(select three from the following)

• ENTR 485 - Entrepreneurship (3)
• ENTR 486 - Social Entrepreneurship and Not-for-Profit Management (3)
• MARK 301 - Sports Marketing (3)
• MARK 402 - Retailing (3)
• MARK 405 - Social Media Marketing (3)
• MARK 415 - Marketing Communications (3)
• MARK 417 - Topics in Marketing (3)
• MARK 418 - Professional Selling (3)
• MARK 420 - Sales Leadership (3)
• MARK 421 - International Marketing (3)
• MARK 431 - Advanced Theory and Practice in Sports Marketing (3)

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• MARK 491 - Business Internship: Marketing (3) or
• BUSA 498 - Business Research Project I (3)