Sports Marketing Concentration

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This program equips students with the skills necessary for career opportunities in the global sports marketplace. Students majoring in accounting, economics, entrepreneurship, finance, management, or marketing can add this concentration to their program, which prepares them for opportunities in team marketing, sponsor relations/activation, ticket sales, event marketing, sports retailing, and league operations. The concentration presents a rigorous curriculum in such areas as sponsorship, international sports marketing, advertising, social media, and analytics while paying close attention to industry trends. Students will be prepared for admission into top MBA/Sports Business programs in AACSB business schools or gain employment in the sports industry.

Required Courses

Group I: 3 Credits

(must be completed before starting Group II)

MARK 301 - Sports Marketing (3)

Group II: 6 Credits

(must be completed before starting Group III)

MARK 414 - Marketing Research (3) or
BUSA 498 - Business Research Project I (3) *
MARK 491 - Business Internship: Marketing (3) (sports industry)

Group III: 3 Credits

MARK 431 - Advanced Theory and Practice in Sports Marketing (3)

Electives: 3 Credits

(select one from the following)

BUSA 498 - Business Research Project I (3) (Marketing)**
ECON 425 - Econometrics (3)
ENTR 486 - Social Entrepreneurship and Not-for-Profit Management (3)
FINC 450 - Bulldog Investment Fund (1-3)
JMC 492 - Special Topics in Mass Media (2-4)
MARK 402 - Retailing (3)
MARK 405 - Social Media Marketing (3)
MARK 414 - Marketing Research (3) *
MARK 418 - Professional Selling (3)

Total Required Credits: 15

*Students majoring in marketing can substitute BUSA 498 for the required MARK 414 course in the major.

** Course can only count as an elective if not previously taken.

NOTE: All 15 credits must be taken at Samford.