2013-2014 Samford University Catalog 
    
    Feb 03, 2023  
2013-2014 Samford University Catalog [ARCHIVED CATALOG]

Sports Marketing Concentration


This program equips students with the skills necessary for career opportunities in the global sports marketplace. Students majoring in accounting, economics, entrepreneurship, finance, management, or marketing can add this concentration to their program, which prepares them for opportunities in team marketing, sponsor relations/activation, ticket sales, event marketing, sports retailing, and league operations. The concentration presents a rigorous curriculum in such areas as sponsorship, international sports marketing, advertising, social media, and analytics while paying close attention to industry trends. Students will be prepared for admission into top MBA/Sports Business programs in AACSB business schools or gain employment in the sports industry.

Required Courses


Total Required Credits: 15


* Course can only count as an elective if not previously taken.

NOTE: All 15 credits must be taken at Samford.