2022-2023 Samford University Undergraduate Catalog 
    Apr 01, 2023  
2022-2023 Samford University Undergraduate Catalog

Entrepreneurship, Management, & Marketing (Undergraduate)

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Darin W. White, Chair, Professor, Marketing
Charles M. Carson IV, Professor, Management
Betsy B. Holloway, Professor, Marketing
C. Clifton Eason, Associate Professor, Marketing
Matthew J. Mazzei, Associate Professor, Management; Brock Family Chair of Entrepreneurship
Barbara H. Cartledge, Assistant Professor, Business
Reginald J. Harris, Assistant Professor, Management
Nathan Kirkpatrick, Assistant Professor, Sports Business
Kate McCombs, Assistant Professor, Business
Breanne Mertz, Assistant Professor, Marketing
Courtney Peters, Assistant Professor, Marketing
Yoonah Kim Conoly, Visiting Assistant Professor, Operations Management

Undergraduate Programs and Requirements

Entrepreneurship Major (B.S.B.A.) 
Management Major (B.S.B.A.) 
Marketing Major (B.S.B.A.)  
     Each of the above majors allows for optional concentrations in:
     Data Analytics , Professional Sales , Risk Management and Insurance ,
     Social Entrepreneurship , and/or Sports Marketing  

Entrepreneurship Minor 
General Business Minor*  
Marketing Minor 
Social Entrepreneurship & Non-Profit Management Minor 
The Department of Entrepreneurship, Management, and Marketing offers majors in entrepreneurship, management, and marketing, each leading to a bachelor of science in business administration (B.S.B.A.) degree. In addition, students can earn a concentration in data analytics, professional sales, risk management and insurance, social entrepreneurship, and/or sports marketing.

Minors in entrepreneurship, general business, marketing, as well as social entrepreneurship and non-profit management are also available. However, none of the minors are available for School of Business majors.

Student Objectives

B.S.B.A. in Entrepreneurship: Graduates will be prepared to start or find employment in new, family, or small ventures as well as large, innovative firms. Students will be equipped with both specific skills and broad general knowledge of factors impacting the success of these businesses.

B.S.B.A. in Management: Graduates will be prepared in general knowledge of core functional areas of business, equipped for immediate entry-level positions in functional areas and industries of choice, and trained for the potential long-term goal of higher level management positions.

B.S.B.A. in Marketing: Graduates will be prepared to explore opportunities in advertising, sales, market research, retailing, product management, and public relations. The program focuses on marketing for products and services, occurring in for-profit as well as not-for-profit organizations.


    MajorConcentration (Major-Dependent)Minor


      Business AdministrationEntrepreneurshipManagementMarketing

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