Entrepreneurship, Management, & Marketing (Undergraduate)

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Faculty

Darin W. White, Chair, Professor, Marketing
Charles M. Carson IV, Professor, Management
Betsy B. Holloway, Professor, Marketing
C. Clifton Eason, Associate Professor, Marketing
Matthew J. Mazzei, Associate Professor, Management; Brock Family Chair of Entrepreneurship
Barbara H. Cartledge, Assistant Professor, Business
Reginald J. Harris, Assistant Professor, Management
Nathan Kirkpatrick, Assistant Professor, Sports Business
Kate McCombs, Assistant Professor, Business
Breanne Mertz, Assistant Professor, Marketing
Courtney Peters, Assistant Professor, Marketing
Yoonah Kim Conoly, Visiting Assistant Professor, Operations Management

Undergraduate Programs and Requirements

Majors
Entrepreneurship Major (B.S.B.A.) 
Management Major (B.S.B.A.) 
Marketing Major (B.S.B.A.)  
     Each of the above majors allows for optional concentrations in:
     Data Analytics , Professional Sales , Risk Management and Insurance ,
     Social Entrepreneurship , and/or Sports Marketing  

Minors
Entrepreneurship Minor 
General Business Minor*  
Marketing Minor 
Social Entrepreneurship & Non-Profit Management Minor 
_______________________________________________________
The Department of Entrepreneurship, Management, and Marketing offers majors in entrepreneurship, management, and marketing, each leading to a bachelor of science in business administration (B.S.B.A.) degree. In addition, students can earn a concentration in data analytics, professional sales, risk management and insurance, social entrepreneurship, and/or sports marketing.

Minors in entrepreneurship, general business, marketing, as well as social entrepreneurship and non-profit management are also available. However, none of the minors are available for School of Business majors.

Student Objectives

B.S.B.A. in Entrepreneurship: Graduates will be prepared to start or find employment in new, family, or small ventures as well as large, innovative firms. Students will be equipped with both specific skills and broad general knowledge of factors impacting the success of these businesses.

B.S.B.A. in Management: Graduates will be prepared in general knowledge of core functional areas of business, equipped for immediate entry-level positions in functional areas and industries of choice, and trained for the potential long-term goal of higher level management positions.

B.S.B.A. in Marketing: Graduates will be prepared to explore opportunities in advertising, sales, market research, retailing, product management, and public relations. The program focuses on marketing for products and services, occurring in for-profit as well as not-for-profit organizations.

Programs

• Entrepreneurship Major (B.S.B.A.)
• Management Major (B.S.B.A.)
• Marketing Major (B.S.B.A.)
• Pre-Business Major (N.B.A.)-Non-Fellows
• Pre-Business Major (N.B.F.)-Fellows

• Professional Sales Concentration (any Business major)
• Risk Management and Insurance Concentration (any Business major)
• Social Entrepreneurship Concentration (any Business major)
• Sports Marketing Concentration (any Business major)

• Entrepreneurship Minor
• General Business Minor*
• Marketing Minor
• Social Entrepreneurship & Non-Profit Management Minor

Courses

• BUSA 410 - Real Estate Principles (3)

• ENTR 304 - Entrepreneurship and Small Business Concepts (3)
• ENTR 384 - Financial Management of Non-Profit Entities (3)
• ENTR 401 - Discovering New Business and Product Ideas (3)
• ENTR 407 - Topics in Entrepreneurship (3)
• ENTR 408 - Family Business (3)
• ENTR 409 - Management of Innovation (3)
• ENTR 410 - Entrepreneurial Finance (3)
• ENTR 485 - Entrepreneurship (3)
• ENTR 486 - Social Entrepreneurship and Not-for-Profit Management (3)
• ENTR 487 - Applied Social Entrepreneurship and Non-Profit Management (1-3)
• ENTR 488 - Small Business Consulting (3)
• ENTR 494 - Business Internship: Entrepreneurship (3)

• MNGT 301 - International Management (3)
• MNGT 303 - Principles of Management (3)
• MNGT 305 - History of Management Thought (3)
• MNGT 310 - Business and Local Poverty (3)
• MNGT 342 - Operations Management (3)
• MNGT 400 - Managerial Values (3)
• MNGT 401 - Organizational Behavior Concepts (3)
• MNGT 404 - Human Resource Management (3)
• MNGT 405 - Leadership (3)
• MNGT 406 - Topics in Management (3)
• MNGT 407 - Project Management (3)
• MNGT 444 - Total Quality Management (TQM) (3)
• MNGT 481 - Business Strategy (3)
• MNGT 482 - Business Simulation (1)

• MARK 301 - Sports Marketing (3)
• MARK 311 - Principles of Marketing (3)
• MARK 402 - Retail Marketing (3)
• MARK 405 - Social Media Marketing (3)
• MARK 414 - Market Research (3)
• MARK 415 - Integrated Marketing Communications (3)
• MARK 416 - Consumer Behavior (3)
• MARK 417 - Topics in Marketing (3)
• MARK 418 - Professional Selling (3)
• MARK 419 - Services Marketing (3)
• MARK 420 - Sales Leadership (3)
• MARK 421 - Cross Cultural Marketing (3)
• MARK 422 - Customer Journey and Content Marketing (3)
• MARK 423 - Marketing Analytics (3)
• MARK 431 - Advanced Sports Business and Analytics (3)
• MARK 450 - Marketing Strategy (3)
• MARK 460 - Digital Marketing Strategy and Analytics (3)
• MARK 491 - Business Internship: Marketing (3)
• MARK 492 - Business Internship: Professional Sales (3)
• MARK 493 - Business Internship: Sports Marketing (3)

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