Journalism and Mass Communication

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Faculty

Geoffrey A. Wright, Interim Chair, Professor
Elizabeth (Betsy) Emmons, Vice Chair, Assistant Professor
David S. Shipley, Professor
Raymond (Bernie) N. Ankney, Associate Professor
M. Clay Carey, Assistant Professor
Daniel D. Haun, Assistant Professor
Virginia (Nia) Johnson, Assistant Professor
Richard A. Rush, Assistant Professor
John Marc Green, Instructor

Undergraduate Programs and Requirements

Major
Journalism & Mass Communication Major (B.A.)  with a required concentration in one of the following:

Advertising
Broadcast and Electronic Journalism
Print Journalism
Public Relations

Minor
Sports Media Minor  

Interdisciplinary Minor
Film Production  

The department offers a major in journalism and mass communication (JMC), with four possible concentrations, or tracks: advertising, broadcast and electronic journalism, print journalism, and public relations. Students must officially declare a concentration/track. The JMC major leads to a bachelor of arts degree.

The department also offers a minor in sports media and, in cooperation with the Department of Theatre and Dance , a minor in film production.

Admission Requirement to the Department of Journalism and Mass Communication

Students wanting to declare JMC as an academic major must have at least a 2.50 GPA for admission and a 2.25 GPA to stay in the program. In the absence of a 2.50 Samford GPA, a 2.50 overall GPA will be considered. If the GPA falls below 2.25, the student will have one semester to increase it to reach 2.25. If the GPA does not meet or exceed 2.25 after one semester, the student will have to change majors.

General Education: University Core Curriculum and Distribution Requirements

See General Education Overview  in the Howard College of Arts and Sciences introductory pages for a list of required and applicable courses.

JMC majors must take MATH 110 (Contemporary Mathematics)  or higher to fulfill the general education mathematics requirement. JMC majors cannot use JMC 200  to satisfy their general education social science requirement.

Courses

• JMC 200 - Mass Media and Society (4)
• JMC 202 - Introduction to Storytelling (4)
• JMC 253 - Introduction to Sports Journalism (4)
• JMC 254 - Introduction to Photojournalism (4)
• JMC 303 - Print and Web Storytelling (4)
• JMC 304 - Visual Storytelling for Print and Digital Media (4)
• JMC 305 - Broadcast Storytelling (4)
• JMC 307 - Principles of Public Relations (4)
• JMC 308 - Cold War America: Media & Politics (4)
• JMC 311 - Principles of Advertising (4)
• JMC 331 - Mass Media Externship (1-2)
• JMC 332 - Mass Media Ethics (4)
• JMC 333 - Mass Media Law (4)
• JMC 354 - Sports Public Relations and Advertising (4)
• JMC 355 - Sports Photojournalism (4)
• JMC 356 - Sports Broadcasting (4)
• JMC 361 - Bridging London (4)
• JMC 362 - The Film Genre (2)
• JMC 364 - Film Criticism (2)
• JMC 373 - Media of Religion (4)
• JMC 380 - Social Media Practices (4)
• JMC 398 - The Alabama Constitution: 100 Years of Controversy (4)
• JMC 399 - London Study Topics (4)
• JMC 401 - Senior Thesis (4)
• JMC 402 - Applied Communication Research (4)
• JMC 411 - Advertising/Marketing Communication (4)
• JMC 412 - Advertising Practicum II (4)
• JMC 421 - Advanced Mass Media-Electronic Practicum I (4)
• JMC 422 - Video Practicum II (4)
• JMC 431 - Advanced Mass Media-Print/Web Practicum I (4)
• JMC 432 - Magazine/E-Zine Practicum II (4)
• JMC 441 - Public Relations Communication (4)
• JMC 442 - Public Relations Practicum II (4)
• JMC 454 - International Mass Media (2)
• JMC 482 - Independent Study (1-4)
• JMC 492 - Special Topics in Mass Media (2-4)

• FLMJ 200 - Introduction to Film Production (4)
• FLMJ 300 - Film Production (4)
• FLMJ 341 - Film Production, Technology, and Culture (4)
• FLMJ 400 - Documentary Film Production (4)
• FLMJ 410 - Short Film Production (4)

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