Journalism and Mass Communication

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Faculty

Raymond (Bernie) N. Ankney, Chair, Associate Professor
Elizabeth (Betsy) Emmons, Vice Chair, Assistant Professor
Lee. K. Farquhar, Associate Professor
David S. Shipley, Associate Professor
Michael Clay Carey, Assistant Professor
Virginia (Nia) Johnson, Assistant Professor
Richard Allen Rush, Assistant Professor

Undergraduate Programs and Requirements

Major

Journalism & Mass Communication Major (B.A.)  with a Concentration in

Advertising
Broadcast and Electronic Journalism
Print Journalism
Public Relations

Minors

Film Production Interdisciplinary Minor (JMC) 
Sports Media Minor  

The department offers a major in journalism and mass communication, with four possible concentrations, or tracks: advertising, broadcast and electronic journalism, print journalism, and public relations. Students must officially declare a concentration/track, and each leads to a bachelor of arts degree.

Journalism and mass communication (JMC) majors are also required to have a 20-credit minor or cognate. The minor or cognate is determined by the student in consultation with a journalism and mass communication advisor.

The department also offers minors in film production and sports media.

Admission to the Department of JMC

Students who Transfer and/or Change Majors: Must have completed  UCCA 101 (Communication Arts I)  or the equivalent with a grade of C- or better, and must have a Samford GPA of 2.50 or better. If a Samford GPA does not exist, a higher education GPA of 2.50 or better will qualify.

General Education: University Core Curriculum and Distribution Requirements

See General Education Overview  in the Howard College of Arts and Sciences introductory pages for a list of required and applicable courses.

JMC majors must take MATH 110 (Contemporary Mathematics)  or higher to fulfill the general education mathematics requirement. JMC majors cannot use JMC 200  to satisfy their general education social science requirement.

Programs

• Journalism & Mass Communication Major (B.A.)

• Sports Media Minor

• Film Production Interdisciplinary Minor (JMC)

Courses

• JMC 200 - Mass Media and Society (4)
• JMC 202 - Introduction to Storytelling (4)
• JMC 253 - Introduction to Sports Journalism (4)
• JMC 254 - Introduction to Photojournalism (4)
• JMC 303 - Print and Web Storytelling (4)
• JMC 304 - Visual Storytelling for Print and Digital Media (4)
• JMC 305 - Broadcast Storytelling (4)
• JMC 307 - Principles of Public Relations (4)
• JMC 308 - America since 1945: Media and Politics (4)
• JMC 311 - Principles of Advertising (4)
• JMC 331 - Mass Media Externship (1-2)
• JMC 332 - Mass Media Ethics (4)
• JMC 333 - Mass Media Law (4)
• JMC 354 - Sports Public Relations and Advertising (4)
• JMC 355 - Sports Photojournalism (4)
• JMC 356 - Sports Broadcasting (4)
• JMC 361 - Bridging London (4)
• JMC 362 - The Film Genre (2)
• JMC 364 - Film Criticism (2)
• JMC 373 - Media of Religion (4)
• JMC 380 - Social Media Practices (4)
• JMC 398 - The Alabama Constitution: 100 Years of Controversy (4)
• JMC 399 - London Study Topics (4)
• JMC 401 - Senior Thesis (4)
• JMC 402 - Applied Communication Research (4)
• JMC 411 - Advertising/Marketing Communication (4)
• JMC 412 - Advertising/IMC Practicum (4)
• JMC 421 - Advanced Mass Media Applications-Electronic (4)
• JMC 422 - Video Practicum (4)
• JMC 431 - Advanced Mass Media Applications-Print/Web (4)
• JMC 432 - Magazine/E-zine Practicum (4)
• JMC 441 - Public Relations Communication (4)
• JMC 442 - Public Relations Practicum (4)
• JMC 454 - International Mass Media (2)
• JMC 482 - Independent Study (1-4)
• JMC 492 - Special Topics in Mass Media (2-4)

• FLMJ 200 - Introduction to Film Production (4)
• FLMJ 300 - Film Production (4)
• FLMJ 341 - Film Production, Technology, and Culture (4)
• FLMJ 400 - Documentary Film Production (4)
• FLMJ 410 - Short Film Production (4)

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