2016-2017 Samford University Catalog 
    
    Mar 29, 2024  
2016-2017 Samford University Catalog [ARCHIVED CATALOG]

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HCAD 303 - Healthcare Marketing and Communications (3)


Exploration of the use of marketing and communication strategy to impact outcomes. This will include an examination of marketing principals, strategies, and tools used within healthcare organizations as well as different forms of communication used internally and externally by healthcare managers. Offered: Fall. (Formerly BHA 303)



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