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Sep 27, 2024
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JMC 412 - Advertising/IMC Practicum(4) Practical application in researching, planning, writing, scheduling, budgeting, and evaluating the creative campaign in a blend of form and function. Includes media selection, copy and layout, audio and video taping, story boards, and preparation of detailed budgets. Prereq: JMC 411 . Offered: Spring.
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