Microsoft Excel®

You will need Microsoft Excel® or compatible software like Open Office to read XLS, XLT, XLSX or XLTX files.

Microsoft Power Point®

You will need Microsoft Power Point® or compatible software like Open Office to read POT, POTX, PPS, PPSX, PPT or PPTX files.

Microsoft Word®

You will need Microsoft Word® or compatible software like Open Office to read DOC, DOT, DOCX or DOTX files.

Adobe Portable Document Format

You will need Adobe Acrobat Reader® or compatible software like SumatraPDF to read PDF files.

Samford University

2013-2014 Samford University Catalog

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Apr 26, 2024

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2013-2014 Samford University Catalog [ARCHIVED CATALOG]

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ECMK 300 - Survey of Marketing

(3)

Introduction to the concepts of marketing management with emphasis on a balance between theory and practice. Individual topics include demand analysis, marketing research, distribution channels, product policy, and marketing strategy. Prereqs: ECAC 200 and ECEC 200 . (Formerly MPMK 300)

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