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Oct 31, 2024
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SPRT 580 - The Business of College Sports (3) Offers an overview of the business side of intercollegiate athletics, with a specific focus on revenue generation in a variety of areas that include: activation, data-driven decision making, digital channels, event operations, external operations (marketing/PR), fundraising (development), facility strategy, hospitality, multimedia rights, naming rights, licensing, social channels, sponsorship, ticketing, etc. Offered: Summer.
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