SPRT 580 - The Business of College Sports (3)

Offers an overview of the business side of intercollegiate athletics, with a specific focus on revenue generation in a variety of areas that include: activation, data-driven decision making, digital channels, event operations, external operations (marketing/PR), fundraising (development), facility strategy, hospitality, multimedia rights, naming rights, licensing, social channels, sponsorship, ticketing, etc. Offered: Summer.