SPRT 575 - Fan Experience and Analytic-Based Engagement (3)

Offers an overview of business and analytic-based actions related to fan engagement and experience enhancement in sports business. Specific topics include: content distribution and platforms, digital content creation, facility engagement and sustainability, fan feedback and insight, hospitality, player and game day access, mining fan data (surveys, social media activity, website activity, mobile/digital metrics, ticketing content, customer information, etc.), social channels, strategic storytelling, technological enhancements and innovation, and other related areas. Offered: Spring.