2021-2022 Samford University Undergraduate Catalog 
    
    Jul 04, 2022  
2021-2022 Samford University Undergraduate Catalog
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JMC 405 - New Media Entrepreneurship (4)


This course emphasizes the importance of entrepreneurship, creativity, and innovation in media work. Students learn how to recognize needs in particular media ecosystems, how to create a plan to fill those needs, and how to finance that plan. The course emphasizes an understanding of and appreciation for startup culture in the fields of journalism, strategic communication, entertainment, and digital communication. Students will produce a business strategy for the launch of a new media product or service. Prereqs: JMC major with a junior or senior standing, or permission of the instructor. Offered: Spring.



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