2021-2022 Samford University Undergraduate Catalog 
    
    Mar 29, 2024  
2021-2022 Samford University Undergraduate Catalog [ARCHIVED CATALOG]

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ECMK 300 - Survey of Marketing (3)


Introduction to the concepts of marketing management with emphasis on a balance between theory and practice. Individual topics include demand analysis, marketing research, distribution channels, product policy, and marketing strategy.



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