2021-2022 Samford University Undergraduate Catalog 
    
    Jul 04, 2022  
2021-2022 Samford University Undergraduate Catalog
Add to Portfolio (opens a new window)

JMC 412 - Advertising Practicum II (4)


Practical and distinctive application in researching, planning, writing, scheduling, budgeting, and evaluating the creative campaign in a blend of form and function. Includes media selection, copy and layout, audio and video taping, story boards, and preparation of detailed budgets that are unique to each semester and professional client. As part of a two-course practicum experience, students are allowed to repeat this section of the practicum, for a maximum of 8 credits. Prereq: JMC 411 . Offered: Spring.



Add to Portfolio (opens a new window)