2021-2022 Samford University Undergraduate Catalog 
    
    Jul 04, 2022  
2021-2022 Samford University Undergraduate Catalog
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JMC 411 - Advertising/Marketing Communication (4)


Practical application of principles of writing and producing persuasive materials for integrated marketing communications (IMC) purposes, including advertising, marketing, public relations, publicity, and promotions. Prereq: JMC 303  and JMC 311 . Offered: Fall.



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