2020-2021 Samford University Undergraduate Catalog 
    
    Jun 12, 2021  
2020-2021 Samford University Undergraduate Catalog
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JMC 311 - Principles of Advertising (4)


An introductory course into the advertising field, including ad history, concepts of persuasion, media planning, and campaign fundamentals. Prereq: JMC 303 . Offered: On rotation.



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