2020-2021 Samford University Undergraduate Catalog 
    
    May 17, 2021  
2020-2021 Samford University Undergraduate Catalog
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JMC 307 - Principles of Public Relations (4)


Introduction and overview of principles, practices, context and structure of public relations in private industry and the public sector, including the tactics of strategic communication and the psychology of persuasion. Prereq: JMC 303 . Offered: Spring.



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