2020-2021 Samford University Undergraduate Catalog 
    
    Apr 25, 2024  
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2020-2021 Samford University Undergraduate Catalog [ARCHIVED CATALOG]

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MARK 415 - Marketing Communications (3)

Overview of principles, practices, context, and structure of persuasive marketing communications. Special emphasis on ethics and on global, social, environmental, technological, and diversity issues. Extensive written and oral communication is expected of students. Prereq: MARK 311 . Offered: Fall.


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