2020-2021 Samford University Undergraduate Catalog 
    
    Apr 18, 2024  
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2020-2021 Samford University Undergraduate Catalog [ARCHIVED CATALOG]

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JMC 411 - Advertising/Marketing Communication (4)

Practical application of principles of writing and producing persuasive materials for integrated marketing communications (IMC) purposes, including advertising, marketing, public relations, publicity, and promotions. Prereq: JMC 305 . Offered: Fall.


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