2020-2021 Samford University Undergraduate Catalog 
    
    Apr 25, 2024  
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2020-2021 Samford University Undergraduate Catalog [ARCHIVED CATALOG]

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COMS 415 - Persuasion (4)

Analysis of various theories of persuasion as decision-making tools in a democratic society with emphasis on factors such as attention, perception, needs, values, credibility, winning belief, and ethics. Prereq: UCCA 102 ; COMS 215  or equivalent, or permission of the instructor. Offered: Spring.


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