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Samford University    
  Dec 15, 2017
Samford University Catalog 2016-2017 Academic Year [ARCHIVED CATALOG]

Sports Marketing Concentration

This program equips students with the skills necessary for career opportunities in the global sports marketplace. Students majoring in accounting, economics (BSBA only), entrepreneurship, finance, management, or marketing can add this concentration to their program, which prepares them for opportunities in team marketing, sponsor relations/activation, ticket sales, event marketing, sports retailing, and league operations. The concentration presents a rigorous curriculum in such areas as sponsorship, international sports marketing, advertising, social media, and analytics while paying close attention to industry trends. Students will be prepared for admission into top MBA/Sports Business programs in AACSB business schools or gain employment in the sports industry.

Required Courses

Group I: 3 Credits

(must be completed before starting Group II)

Total Required Credits: 15

*Students majoring in marketing can substitute BUSA 498  for the required MARK 414  course in the major.

** Course can only count as an elective if not previously taken.

NOTE: All 15 credits must be taken at Samford.