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Samford University    
 
    
 
  Sep 19, 2017
 
Samford University Catalog 2016-2017 Academic Year

Entrepreneurship, Management, and Marketing


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Faculty

Darin W. White, Chair, Professor of Marketing
Archie Lockamy III, Professor of Operations Management, Margaret Gage Bush Professor of Business
Franz T. Lohrke, Professor of Management, Brock Family Chair in Entrepreneurship
Charles M. Carson IV, Professor of Management
Betsy B. Holloway, Professor of Marketing
David L. Loudon, Professor of Marketing
Robert W. Service, Professor of Management
Barbara H. Cartledge, Assistant Professor of Business
C. Clifton Eason, Assistant Professor
Larron C. Harper, Assistant Professor of Business
Matthew J. Mazzei, Assistant Professor of Management

Undergraduate Programs and Requirements

Majors

Entrepreneurship Major (B.S.B.A.)  with an optional concentration:

Professional Sales Concentration  
Social Entrepreneurship Concentration 
Sports Marketing Concentration  

Management Major (B.S.B.A.)  with an optional concentration:

Professional Sales Concentration  
Social Entrepreneurship Concentration 
Sports Marketing Concentration  

Marketing Major (B.S.B.A.)  with an optional concentration:

Professional Sales Concentration  
Social Entrepreneurship Concentration 
Sports Marketing Concentration  

Minors

Entrepreneurship Minor 
General Business Minor  
Marketing Minor 
Social Entrepreneurship and Non-Profit Management Minor  

The Department of Entrepreneurship, Management, and Marketing offers majors in entrepreneurship, management, and marketing, each leading to a bachelor of science in business administration (B.S.B.A.) degree. In addition, students can earn a concentration in professional sales, social entrepreneurship, or sports marketing.

Minors in entrepreneurship, general business, marketing, as well as social entrepreneurship and non-profit management are also available. However, none of the minors are available for School of Business majors.

Student Objectives

B.S.B.A. in Entrepreneurship: Graduates will be prepared to start or find employment in new, family, or small ventures as well as large, innovative firms. Students will be equipped with both specific skills and broad general knowledge of factors impacting the success of these businesses.

B.S.B.A. in Management: Graduates will be prepared in general knowledge of core functional areas of business, equipped for immediate entry-level positions in functional areas and industries of choice, and trained for the potential long-term goal of higher level management positions.

B.S.B.A. in Marketing: Graduates will be prepared to explore opportunities in advertising, sales, market research, retailing, product management, and public relations. The program focuses on marketing for products and services, occurring in for-profit as well as not-for-profit organizations.

Programs

    MajorMinor

    Courses

      Entrepreneurship - UndergraduateManagement - UndergraduateMarketing - Undergraduate

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