2016-2017 Samford University Catalog 
    
    Apr 19, 2024  
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2016-2017 Samford University Catalog [ARCHIVED CATALOG]

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JMC 311 - Principles of Advertising (4)

An introductory course into the advertising field, including ad history, concepts of persuasion, media planning, and campaign fundamentals. Prereq: JMC 303 . Offered: Every other year.


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