JMC 380 - Social Media Practices (4)

Study of the strategic use of social media and online communication tools to build and nurture relationships to achieve defined communication objectives. Students learn effective social media and content marketing practices based on case studies and applied use of social media and other online communication tools. The course also focuses on the metrics and analytics used to measure and evaluate social media campaigns. Students work in teams to produce a comprehensive strategic social media plan for a client. Prereq: Junior/Senior standing. Offered: Fall and Spring.